We have been busy this week at UK Shallot HQ sending a mailer out to lots of lovely journalists about our brand new Diwali-inspired Indian pickle featuring UK Shallots, Pink Lady Apple and mango.
The smell of fresh mint has flooded the office, the floor is covered in pink wood wool and 70 boxes have been packed by colleagues including Heather, Owen, Ellie and Melita. Each box contains a precious cargo of UK Shallots, Pink Lady apples, fresh mint, naan breads and a jar of our delicious pickle made by the very skilled and now very tired hands of food stylist extrordinaire, Alison Clarkson.
Alison peeled and chopped 12 kg of the finest British shallots, diced a few branches worth of Pink Lady apples and juiced 70 limes in her marathon chutney making session yesterday. And why?
July is the time of year when many of the magazines both on and offline start planning their Christmas editions and this year, for a change, we decided to celebrate Diwali on October 26th this year. Diwali is a five day festival that represents the start of the Hindu New Year. It honours the victory of good over evil, and brightness over darkness. It also marks the start of winter.
Shallots feature in a selection of the 2011 campaign healthy Indian recipes devised by Manju Malhi (Twitter @TheRealManju) as well as in the chutney devised by Alison Clarkson (Twitter @tiny_teapot).
The delicious chutney wouldn't be complete without the perfect sweet/sharp flavour and crisp texture of Pink Lady apples.
The plan is to target those people who write about and discuss food online and in printed media - food editors, writers, bloggers, the Twitterati and influential foodies and reinforce the benefits and delights of cooking with UK Shallots.
We hope the lucky recipients of our Diwali box enjoy their goodies!
The smell of fresh mint has flooded the office, the floor is covered in pink wood wool and 70 boxes have been packed by colleagues including Heather, Owen, Ellie and Melita. Each box contains a precious cargo of UK Shallots, Pink Lady apples, fresh mint, naan breads and a jar of our delicious pickle made by the very skilled and now very tired hands of food stylist extrordinaire, Alison Clarkson.
Alison peeled and chopped 12 kg of the finest British shallots, diced a few branches worth of Pink Lady apples and juiced 70 limes in her marathon chutney making session yesterday. And why?
July is the time of year when many of the magazines both on and offline start planning their Christmas editions and this year, for a change, we decided to celebrate Diwali on October 26th this year. Diwali is a five day festival that represents the start of the Hindu New Year. It honours the victory of good over evil, and brightness over darkness. It also marks the start of winter.
Shallots feature in a selection of the 2011 campaign healthy Indian recipes devised by Manju Malhi (Twitter @TheRealManju) as well as in the chutney devised by Alison Clarkson (Twitter @tiny_teapot).
The delicious chutney wouldn't be complete without the perfect sweet/sharp flavour and crisp texture of Pink Lady apples.
The plan is to target those people who write about and discuss food online and in printed media - food editors, writers, bloggers, the Twitterati and influential foodies and reinforce the benefits and delights of cooking with UK Shallots.
We hope the lucky recipients of our Diwali box enjoy their goodies!
Sweet idea, definitely more interesting than a Christmas box... the best bit about diwali for me is placing a candle in every room...
ReplyDeleteKavita